ADVERTISING TO GENERATE “NUMBERS”
IS THE WORST REASON TO ADVERTISE
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"If you are advertising anything to get your “numbers up” that is the worst reason to advertise” - Gary Soulz, Founder of EX
ADVERTISE FOR THESE REASONS INSTEAD
CENTRALIZED FAN BASE BUILDING
We’re not here to help you generate a million streams on Spotify like every marketing agency pledges to help you with. with stream payout percentages being the way they are, you’ll end up going broke, just like 99% of artists who always find themselves having to invest more than what they’re generating in return for stream royalties.
instead, we’re here to help you build a core fanbase in the cities and markets that matter the most, to eventually sell merch & tickets for live performance opportunities.
ACTION DRIVEN OPTIMIZATION
IDENTIFY YOUR MOST INTERESTED LISTENERS
We don’t care about likes, comments, and views on an ad.
Did the consumer go out of their way to listen to your music? That’s what really matters.
We optimize to find consumers that are going to take the extra action steps necessary towards becoming a listener, knowing that’s the best way to gauge a consumer’s interest in a brand or product in their first encounter when marketing a musician.
LISTENER TO FAN RETENTION
LEVErage RETARGETING TACTICS
Bringing listeners is one half of the puzzle, the other half involves converting listeners into fans.
When it comes to building relationships, more often than not, it takes constant exposure and multiple positive experiences before someone can trust an individual and begin to accept them into their circle with their guard down.
The same applies to your fan generation efforts.
You can’t expect the majority of your first-time listeners to become diehard fans immediately.
It’s going to take a combination of consistent quality releases and content over time, to generate that result, therefore we provide retargeting tactics to facilitate with that process, and execute it effectively.
EMAIL LIST BUILDING & SALES GENERATION
Bots that stream your music do not join your email list and do not buy your merch.
Throughout our relationship, as we gather data analyze it, and maximize your marketing budget, we will not be satisfied with just generating you streams.
We are here to raise your standards by helping you build a business out of your craft, and in the digital space, it is essential for businesses to build email lists and have your most engaged consumers in one database for direct access to your most exclusive content and products.
Here at ex, we’re focused on true core fanbase building, meaning our goals for you are orientated around putting you in a position to identify your most engaged fans and helping you convert them into customers.
Because our marketing methods are designated around driving in real high-quality traffic, as long as you are committed to consistency and following our guidance, you can feel 100% confident that out of your listenership, sales will be produced in the long term.
DATA YOU CAN TRUST AND MAKE BUSINESS DECISIONS WITH
AUTHENTIC RESULTS
We are completely against marketing practices that produce bot-generated results.
Through the use of paid ads and our content marketing tactics, we guarantee you that your results are generated by real people who have shown high interest in your brand and music.
By compiling data that is a true reflection of your audience, you can make decisions that are going to allow you to provide your listeners the music that they want from you the most, as well as determine the cities to focus on for potential live performance opportunities.
ORGANIC STREAM GROWTH
Although our main focus for you isn’t stream generation, we understand that that result is a byproduct of our main efforts, which is to build you a core fanbase.
Therefore, you can expect a 16,572% increase in stream activity over the course of months just like you see here on the screenshot, as a result of optimizing for interested listeners and producing fans that enjoy streaming your music repeatedly.
GATHER HIGH-PERFORMING DATA
Metrics like streams per listener average, how many listeners saved your song, and how many listeners added your song to their own playlist, are much more important than how many streams did your song generate.
Knowing this, we pride ourselves on driving high-quality traffic to your DSPs to ensure that the algorithms recognize your music to be worthy of promoting to more listeners within their platforms.
USer-generated playlists
All of the playlists that add the songs of the artists we market, are listener-generated playlists, meaning no independent playlisting services were provided, but instead real people added the song to one of their own personal-curated playlists meaning that in the following months they’ll be streaming that song repeatedly.
ALGORITHMIC & EDITORIAL PLAYLISTING RECOGNITION
No, we do not, I repeat, we do not have an into Spotify’s editorial curators.
Our results are strictly based on driving high-performing data from running effective ad campaigns with social media ads.
Because we are targeting real people, who are more than likely going to love your music, as a result, getting on algorithmic playlists and even editorial playlists with us, is possible.
SERVICE FEE STARTS AS LOW AS
$200 PER MONTH
affordable pricing
We understand how much goes into the production of creating quality music and content, therefore it defeats the purpose to charge an arm and a leg, leaving you with no marketing dollars to invest in your campaigns.
Keep in mind, that our service fee, does not include ad spend.
The ad spend goes to the ad platforms, meanwhile, the service fee goes to us in order to build your campaigns, manage your campaigns, and provide you weekly insights and consulting to ensure that we’re maximizing your ad spend budget and assisting you in every step of the way.
We recommend to at least have an additional $200 monthly ad spend spend budget for the month in order to experience the minimum level of satisfying results..
CLIENT TESTIMONIALS
Listen to what our clients feel about us and their experience since we’ve teamed up
we understand that every musician is at their respective level with different needs and requirements, therefore we provide a wide variety of services to make sure that we’re aligning with you with what you need exactly in order to generate the best results possible.
If we feel the same, then we will reach out to you directly within 24-72 hours of receiving your form.
BOOK A FREE CONSULTATION WITH US